The SEO work associated with optimizing a website often has a mysterious 'black magic' tag attached to it. Many people have the misunderstanding that hitting the #1 spot in the major search engines requires nothing more than designing a visually appealing website. Unfortunately, things just don't work this way.

Search engine optimization, or SEO for short, can dramatically improve the organic search engine rankings of your website, but it's difficult to do on your own, especially when you're trying to build your business at the same time.